Welcome to My Healthy Today. Your privacy is important to My
Healthy Today, Inc. ("MHT") and Private Health News,
Inc. ("PHN"). PHN is under contract with MHT to provide
to you the health information you requested ("Content")
on behalf of MHT. That information is provided to you through
PHN's website even though it is framed with MHT's logo. This
Privacy Policy tells you what information we collect about you
and about your use of our Website.
1. Information Collection and Use
Information Collection. To make your experience
on our Website and through the emails sent to you on the Content
as valuable as possible, you must register. During registration
you will be requested to provide certain required and optional
contact information, demographic information and unique identifiers.
We use this information so that the Content that we send to
you via emails or make available to you through our Website
is only the information that you have requested. We also collect
non-personal information from you about your use of our Website,
emails and special promotions that we send to you.
Information Use. The following are other ways that we
use information about you that we have collected. Except as
specifically mentioned in this Privacy Policy, we will not provide
you name, address, email address or other personally identifiable
information to any third party, other than MHT, without your
prior consent.
Aggregate Data.
We create aggregate data about visitors to our Website
to assist us in developing and improving our Website and the
emails that are sent to you. We also use aggregate data for
market analysis. We may provide information from our Website
in aggregate form, with personal identifying information removed,
to third parties. For example, we may tell a healthcare partner
what percentage of our users reside in a particular geographical
area or provide information to a potential advertiser of a
product that would appeal to a diabetes patient about what
percentage of our users have indicated that they are interested
in receiving information about diabetes. We are clear with
our partners that our users have only indicated an interest
in a particular medical topic and that there is no correlation
with our users' requesting information on a topic and having
a disease or condition covered by that topic. Depending on
our agreement with the third parties, we may or may not charge
our partners for this information.
Marketing and Advertising. We may target our advertising
or marketing depending on information we have about you. For
example, a user we know is a woman may receive advertising
for products targeted at women that a male user will not see,
or a user that we know is interested in the topic of diabetes
may receive advertising for new diabetes therapies (although
in neither case will the advertiser have access to any individually
identifiable information about you through us). Information
about users' visits to our Website, such as number of times
they have viewed an ad (but not user name, address, or other
personal information), may be provided to advertisers who
furnish ads to users on our Website.
Third Parties. In addition to sharing aggregate data (discussed
previously), we may share some kinds of information with third
parties as described below
My Healthy Today (MHT): Under our agreement with MHT,
both MHT and PHN have access to and ownership rights for all
user information on our Website that is either branded or
co-branded with MHT. Users cannot opt-out of having their
information provided to MHT. MHT has agreed to honor the applicable
terms of this Privacy Policy with regard to all information
collected through our Website.
Transfer to Third Party: PHN may, at its option, contract
with a hospital, medical center, health care system or other
medical service provider ("MSP") in your area to
offer the Content, now provided thru MHT, through the MSP's
website. In that event, PHN may provide your personal information
to the MSP and have the Content that you receive provided
through the MSP's website. Prior to providing your personal
information to the MSP (i) the MSP must agree to abide by
the terms of our then current Privacy Policy with respect
to any of your personal information that we provide to them
(this would not apply to any personal information you may
have provided to the MSP for any other purpose), and (ii)
We will give you e-mail notice of our intent to transfer your
personal information to the MSP and provide you with 30 days
to opt-out. However, in the event that you opt-out, you no
longer will receive the Content, as of the time that you opt-out.
Business Transfers :
If we transfer a business unit (such as a subsidiary) or an
asset (such as our Website) to another entity, we will require
them to honor the applicable terms of this Privacy Policy.
Promotional/Special Offers:
Sometimes we may communicate offers to selected groups of
users on behalf of other businesses. When we do this, we do
not give that business your name and contact information.
In other situations, we may provide you an opt-in box to consent
to receiving an email from a business, and we make clear that
by opting in you consent to submitting your data to that third
party. You can always opt out of receiving such emails at
the time you register or at any time; see Choices/Opt Out
below for more details about opting out.
Legal Requirements :
We may release personal information, if, in our judgment
after review by an attorney, the release is compelled by law
or regulation, or if the release is necessary to prevent the
death or serious injury of an individual.
Subsidiaries :
PHN may disclose personal information to its corporate
subsidiaries and sister corporations. Any personal information
provided to subsidiaries or sister companies of PHN will be
treated by those subsidiaries in accordance with the terms
of this Privacy Policy.
Other than the cases described above, we will not release
personally identifiable information about you to a third party
without your consent.
2. Profile
We store information that we collect through log files and/or
third parties to create a profile of our users. A profile is
stored information that we keep on individual users that detail
their viewing preferences. Consequently, collected information
is tied to the users' personally identifiable information to
provide offers and improve the content of our Website for users.
This profile is used to tailor a user's visit to our Website
and to direct pertinent marketing promotions to the user.
3. Cookies
A cookie is a piece of data stored on the user's computer tied
to information about the user. Except in one place where we
may use a cookie, we do not use cookies or web beacons to collect
any information from you or to track your activities across
websites generally. By setting this one cookie on our site,
users would not have to log in a password more than once, thereby
saving time while on our site. If users reject the cookie, they
may still use our site. The only drawback to this is that the
user may need to type in a password every time he/she enters
our site. This persistent cookie can be removed by following
Internet browser help directions.
This Privacy Policy covers the use of cookies by this Website.
Please be aware that we, PHN, are not responsible for the use
of cookies by any advertisers or other third parties who are
linked to this Website. We encourage our users to be aware when
they leave our Website and to read the privacy statements of
each and every website that that they visit from our Website.
4. Communications from Website
Confirmation. We send all new users a welcoming email
to verify passwords and usernames, as well as to confirm the
information that the user has chosen to receive.
Website and Service Announcements. We communicate with
our users for Website and service announcement updates. We
may send you an announcement of the introduction of a new
service through our Website that may be of interest to you.
On rare occasions it also may be necessary to send out a strictly
service-related announcement. For instance, if our service
is temporarily suspended for maintenance, we might send users
an email. Generally, users may not opt out of these communications,
though they can deactivate their account. However, these communications
are not promotional in nature.
Customer Service. We communicate with users on a regular
basis to provide the requested Content and in regard to issues
relating to their account. We reply via email or phone, in
accordance with the user's wishes.
5. Choice/Opt Out
Our users are given the opportunity to 'opt out' of having their
information used for purposes not directly related to our Website
at the point where we ask for information
Users who no longer wish to receive the additional information
and special offers may opt out of receiving these communications
by emailing us at info@privatehealthnews.com.
6. Links
Our Website contains links to other websites. Please be aware
that we are not responsible for the privacy practices of such
other websites. We encourage our users to be aware when they
leave our Website and to read the privacy statements of each
and every website that collects personally identifiable information.
This Privacy Policy applies solely to information collected
by our Website.
7. Security
Protecting your privacy and personal information is a top priority.
We have taken careful measures to secure both your information
and the physical location of our servers. All of our users'
information is restricted in our offices. Only our associates
who need the information to perform a specific job are granted
access to personally identifiable information. Furthermore,
all associates are kept up-to-date on our security and privacy
practices. Every quarter, as well as any time new policies are
added; our associates are notified and/or reminded about the
importance we place on privacy, and what they can do to ensure
our users' information is protected.
8. Correcting/Updating/Deactivating Personal Information
If a user's personally identifiable information changes or if
a user no longer desires to receive the Content, we provide
a way to correct, update or deactivate a user's personally identifiable
information. This can usually be done at the member information
page or by emailing our Customer Support at info@privatehealthnews.com.
By indicating that you no longer want to receive the Content,
you will continue to receive additional information and special
offers. If a user also no longer wishes to receive the additional
information and special offers, see Choices/Opt Out above for
more details about opting out.
9. Notification of Changes to Privacy Policy
If we decide to change our Privacy Policy, we will post those
changes to this privacy statement, the homepage, and other places
we deem appropriate so our users are always aware of what information
we collect, how we use it, and under what circumstances, if
any, we disclose it. We will use information in accordance with
the Privacy Policy under which the information was collected.
If, however, we are going to use users' personally identifiable
information in a manner different from that stated at the time
of collection, we will notify users via email. Users will have
a choice as to whether or not we use their information in this
different manner. However, if users have opted out of all communication
with our Website, then they will not be contacted, nor will
their personal information be used in this new manner. In addition,
if we make any material changes in our privacy practices that
do not affect user information already stored in our database,
we will post a prominent notice on our Website notifying users
of the change. In some cases where we post a notice, we will
also email users who have opted to receive communications from
us, notifying them of the changes in our privacy practices.
If users have any questions or suggestions regarding our Privacy
Policy, please contact us at:
10. Contact Information
Phone: 513.731.6700
Fax: 513.731.6705
Email: info@privatehealthnews.com
Address: 1776 Mentor Ave, Suite 210
Cincinnati, Ohio 45212
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